American Crew

American Crew had an idea to create a mobile barber shop to tour festivals around the country in attempt to get their product into more consumers’ hands.  Having seen examples of our past work, NYDAC was chosen to create the booth and couldn’t have been more excited on the project.  The theme of the booth was based around Elvis, so everything from the black and white checkered floor to the style of haircuts they were giving out was old-school.  The main piece inside the booth was “The King” wall which contained the letters of the phrase spelled out using American Crews newest hair products.  The booth toured to six different festivals and was successful in spreading more awareness for American Crew’s new products.