Bose

For the release of their new wireless Bluetooth headphones, Bose wanted to create a relaxed atmosphere in their headquarters to showcase them.  NYDAC went to Massachusetts and transformed a room in the basement into a Bose coffee shop with brick walls, high tables for guests, and a bar offering up their new product.  The activation went on over the course of a couple of weeks and was successful in spreading word of the next best headphones on the market!