New Balance

New Balance frequently sponsors major runs in the NYC area and recently has needed an interactive backdrop to get people involved.  NYDAC, partnering with Graffiti USA, created these mural walls for New Balance to double as both a photo opp for runners and participants, but also as a sound wall.  The wall was wired up from inside so when certain areas of the wall were touched, a sound was emitted.  Not only could a participant take a picture with the wall, they could make their own song as well!