Red Bull’s signature Cocktail Bar at Firefly 2017

Building out Red Bull’s signature cocktail bar at Firefly 2017 was surely an experience.  We built a 50′ x 50′ wooden structure to house a fully custom built bar for Red Bull to show off some craft cocktails to festival goers.  The idea was to take a more subtle approach and not brand the bar with Red Bull logos so people wouldn’t even know it was a Red Bull bar until they approached.  The bar turned out to be a MASSIVE success for both the festival and for Red Bull as a brand.  Take a look at an edit of the build below!