Firefly Music Festival 2019
This was NYDAC’s 5th year at Firefly Music Festival and it was our biggest year yet! This year we came down to Dover, DE with Red Bull to install three separate activations spread out within the festival grounds. The first activation was the Kombi bar in the south hub, the second was the Tiki Bar in the North hub, and the last activation we installed was the Mixology bar inside the actual festival. Both the Kombi and Tiki bars were strategically placed for festival goers to experience the Red Bull brand before they even entered the festival gates. At each of these activations attendees could grab a Red Bull cocktail while preparing to head into the festival. Once inside the festival, people could go over to the Mixology bar where bartenders were serving some of the most delicious craft cocktails we’ve ever had. With three custom activations spread out in different parts of the festival, Red Bull’s presence at Firefly was unlike ever before and made a real impact on consumers.