Casa De Crunch at Super Bowl LIV
Being one of the major partners with Super Bowl LIV, Tostitos wanted to bring something fun to Miami and also make a big splash among football fans. In order to make that happen, NYDAC teamed up with New Creatures to create the #CasaDeCrunch. The idea was to turn a huge tent into a full house complete with a foyer, garage, kitchen and even a backyard. On the weekend of the Super Bowl, Tostitos hosted guests with different activities from talks with NFL announcers to cooking with Martha Stewart, plus more. Attendees loved our creation and all the chips they ate along the way!